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| Many search engines use link popularity
in their ranking algorithms. Google uses it as its most
important factor in ranking websites. HotBot, AltaVista,
MSN, Inktomi, and others also use link popularity in their
formulas. Eventually every major engine will use link
popularity technology. |
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| Link popularity adds credibility to your
web site. If you have many sites linking to yours it shows
search engines that your site must be worth ranking high.
Search engines want the best sites with the best information
at the top of their rankings. It keeps their customers
happy and coming back. Having sites linking to yours will
not only create increased traffic through search engines
but through the website as well. |
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| Link popularity technology goes much deeper
than just how many sites link to yours. The formulas are
complex and take into consideration how popular linked
sites are, how relevant they are to your business and
the text within or around the links. |
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| The more incoming links you have the better,
but the relevancy of that link will have a big impact
on rankings. In other words if your business is selling
"shoes" having inbound links coming from shoe
factories, shoe clubs and shoe designers will have a much
greater impact than being linked to a dog biscuit factory.
Imagine that each link is worth points, a relevant inbound
link is worth 10 points, a non-relevant inbound link is
worth 3 points and an outbound link is worth 1 point.
The person with the most points wins and is ranked at
the top. |
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| Many companies have taken advantage of
the link technology by setting up "link farms"
which are sites jam packed with links which only serve
to trick search engines into thinking that the site is
popular, This is why non-relevant inbound links are less
important and in danger of not being considered by search
engines at all. |
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