| 1. Your title should only be your main
keyword. Not too long; the shorter the better, and easier
for indexing. |
| |
| 2. The first copy on your page, or the
header, should be in <h1> header tags. |
| |
| 3. Add <h2> header tags. This can
be a sub heading for your webpage. You should place your
2nd most important keyword in the <h2> header tag.
The <h2> tag should be placed somewhere in the top
half of your webpage. |
| |
| 4. Bold, underline, or italicize some
of the keywords one time each, maximum. Only 1 per keyword
or it will hurt more than help. Not a crucial step, but
creating a little "style" here and there will
help. |
| |
| 5. Write your keywords to flow in a natural
way throughout your copy, but be sure to include at least
one of the keywords per 1-2 paragraphs, depending on how
large your page is. |
| |
| 6. Use <alt> tags for images. Something
I never did, but will now! Again, be careful on how you
name them as not to appear too spammy. Example: For the
keyword garden, your first image could be garden image
1, and for your second image, use your next keyword: raised
garden graphic 2...etc. - just a little different but
keeping your main keywords |
| |
| 7. Name your images after the main keywords:
garden_image1.jpg, garden_image2.jpg, etc. |
| |
8. Strategically place your main keyword
once at the very beginning, and once at the very end.
At the bottom, it could appear like:
© 2005
copyright www.domain.com a site about gardening |
| |
| 9. Make sure Google reads your keywords
first - Very important! Many, many people make this mistake:
Putting their navigation links in the left hand column.
Google indexes your page top left to right, which means
the nav links will be indexed before your keywords! To
get around this, here's what you do: You can still create
your nav links on the lefthand side, but - create a column
JUST ABOVE the nav column, with your keyword(s). Google
will read the top first, then that top left column with
your keyword, then will move laterally to the right to
read the main copy. |
| |
10. Do Offsite Marketing
What this means is: |
Which websites link to you
The number of websites linking to you
The Google page rank of the website linking to you
The page title of the website linking to you
The anchor text used in the link linking to you
The number and type of links linking to the website that's
linking to you.
The number of outbound links on the website that is linking
to you
The total number of links on the website that is linking
to you
Whether or not the websites linking to you are deemed
by Google as an authority website. |
| |
| |
